This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Wilson, S. Search for Related Content Social Bookmarking                         What's this?

The Effect of Music on Perceived Atmosphere and Purchase Intentions in a Restaurant

University of New South Wales, stephaniewilson{at}unsw.edu.au

Extending research by North and Hargreaves (1998), this study investigated the effect of music on perceived atmosphere and purchase intentions in a restaurant. Four musical styles (jazz, popular, easy listening and classical) and no music were played in a restaurant over two consecutive weeks. Results indicated that different types of music had different effects on perceived atmosphere and the amount patrons were prepared to spend. Classical, jazz and popular music were associated with patrons being prepared to spend the most on their main meal. This value was found to be significantly lower in the absence of music and when easy listening was played. There was some evidence that the type of music also had an effect on the amount of money patrons actually spent in the restaurant. Overall, the study contributes to the development of a model that seeks to account for the relationship between music and consumer behaviour.

Key Words: consumer behaviour • listening • music psychology • perceived atmosphere • restaurant

Psychology of Music, Vol. 31, No. 1, 93-112 (2003)
DOI: 10.1177/0305735603031001327


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				M. Heide and K. Gronhaug Key Factors in Guests' Perception of Hotel Atmosphere Cornell Hospitality Quarterly, February 1, 2009; 50(1): 29 - 43. [Abstract] [PDF]